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Email Marketing
Busting the Myths: Crafting Effective Welcome Sequences That Actually Work
Welcome emails — everyone’s first taste of your brand and honestly, they often get treated like that dodgy flyer you throw in the bin. If you think they’re just a tick-box exercise, you’re massively underestimating their potential.
Here’s the dirty truth — this myth-busting guide is here to throw a spanner in the works of your current email marketing strategy. Grab a drink, and let’s uncover why your welcome email sequences deserve more than a solitary, half-hearted effort!
Welcome Emails Are Not Just a One-Off
Your Welcome Series — A Journey Begins
Think of your welcome emails as the first chapter in a gripping bestseller. If you treat them like a one-off postcard from your mate who went on a holiday, you’re missing out big time. The welcome email series is the start of a beautiful relationship — embrace it!
The first email should lay down the welcome mat, saying “Hey, thanks for signing up — let’s party!” But guess what? The fun doesn’t stop there — oh no. The next few emails should keep the momentum rolling like a well-oiled…
