Email Marketing

Consistency in Emails

Common Mistakes to Avoid

Let’s face it — the world is drowning in emails, and you’ve got a limited window to catch your reader’s attention.

But you know what? Consistency can be your secret weapon.

Imagine walking into your favourite café and finding a new barista every time.

One day you get a delightful latte, the next it’s the equivalent of hot brown sludge. You’d start questioning your life choices (especially your coffee choices, but that’s another story).

In the email realm, inconsistency can send your trusted readers fleeing faster than you can say “unsubscribe.”

By staying consistent, not only do you build trust, but you also keep your audience coming back for more. Now, strap in, because today, we’re going to strip down the common mistakes that businesses make in their email communication. Ready to level up your email game? Let’s dive in!

Inconsistent Tone and Style

What’s Your Brand Voice?

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