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Email Marketing

How to Master Customer Retention Emails That Actually Work

Keep Your Customers Coming Back for More

Tim King
6 min readOct 16, 2024

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Customer Retention Image

You just bagged a new customer — party time! 🎉

But hold up, because the real challenge? Not letting them slip away faster than your best mate when the rounds come due. In today’s fast-paced digital bazaar — where shiny distractions are the norm — customer retention isn’t just nice to have; it’s absolutely bloody essential.

Think of your retention emails as your secret sauce; they’re what keep your customers coming back for seconds (or thirds…or until their credit card is maxed out).

So here’s your no-nonsense guide to crafting killer customer retention emails that don’t just get opened, they get read and acted upon. Let’s dive deep into the alchemy of effective emails and transform your customers into raving fans that stick around.

The Power of Personalisation

Why Personalisation Matters

You ever received one of those mind-numbing “Dear Customer” letters? Makes you feel about as special as a two-day-old sandwich, right?

Here’s the gospel truth: nobody likes a…

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Tim King
Tim King

Written by Tim King

Autistic Futurist creating conversations about Email, Technology, Productivity, AI, LLM, Neurodivergece, and the Future.

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