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Email Marketing

Mastering Cost-Saving Email Automation Workflows

How to Slash Marketing Costs while Supercharging Engagement

Tim King
5 min readOct 24, 2024

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Ever felt your eyes glaze over reading about marketing strategies?

Yeah, me too — so let’s skip the corporate fluff and dive straight into something that can actually save your sanity, time, and budget.

Automating email workflows isn’t just a buzzword we toss around to sound smart — it’s like that under-appreciated Swiss Army knife in your marketing toolbox.

You can slice, dice, and chop away unnecessary costs while serving up engagement levels that don’t just tick boxes but jump off the charts. Here’s the low-down on cost-saving tips that’ll help you master your email automation game without needing a second mortgage.

Define Your Goals and Triggers

What Goals Should You Aim For?

In a world where everyone is trying to throw spaghetti at the wall to see what sticks, it’s crucial to have a plan. What do you want from this email extravaganza? Lead nurturing? Onboarding new customers? Or maybe a…

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Tim King
Tim King

Written by Tim King

Autistic Futurist creating conversations about Email, Technology, Productivity, AI, LLM, Neurodivergece, and the Future.

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