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Email Marketing

The Power of Customer Feedback Emails

Unlocking insights to improve your business and delight your customers

Tim King
6 min readOct 16, 2024

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Photo by Celpax on Unsplash

Let’s face it: we all want our businesses to thrive, and what better way to do that than by listening to our customers?

Customer feedback emails are like gold nuggets buried in the vast minefield of your inbox. They’re invaluable for understanding what your customers think and feel. Like the secret recipe for that awesome sauce you make (you know the one), feedback is key to keeping your business on the right track.

So, how do we get the most out of those customer feedback emails? In this article, I’ll share the best practices for crafting emails that not only collect valuable insights but also strengthen your relationships with your clients. Grab a pint, make yourself comfortable, and let’s dive into the art of customer feedback emails!

Crafting the Right Message

Personalise Your Approach

Imagine this: you receive a feedback request that starts with “Dear Valued Customer.” Your excitement tanks faster than a lead balloon. Now, picture this instead: “Hey there, Sarah! We appreciated your recent visit to our store.” Personalisation is critical. It shows…

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Tim King
Tim King

Written by Tim King

Autistic Futurist creating conversations about Email, Technology, Productivity, AI, LLM, Neurodivergece, and the Future.

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