Member-only story
Email Marketing
Unleashing Success: Real-World Personalisation Stories That Transform Business
In a world where 71% of consumers demand personalised interactions, brands better step up their game.
Get ready to find out how successful brands mastered the art of personalisation and why you should care.
How Audience-Centric Approaches Drive Personalised Customer Experiences
Understanding Audience Preferences
Before diving into personalisation, it’s crucial to understand what your audience craves.
The Demand for Personalisation
I mean, it’s no secret that customers want brands to know their names — kinda like that one mate who insists on telling the bartender their life story just to get a free drink…
…and according to McKinsey, a staggering 71% of consumers expect personalised experiences online.
